66 the FIX Celebrates Poppy’s Dark Metal Brilliance in “They’re All Around Us”

At 66 the FIX, we’ve always been drawn to artists who push boundaries, and few do it as powerfully and consistently as Poppy. Her latest single, “They’re All Around Us,” is a dynamic blend of metalcore aggression and haunting, ethereal vocals that showcase her evolution as an artist and solidify her place in the ever-expanding world of metal. This song isn’t just another release; it’s an embodiment of Poppy’s journey from a digital darling to a genre-defying musical force.

Released in September 2024, “They’re All Around Us” brings the kind of raw energy that we at 66 the FIX can’t get enough of. Produced by Jordan Fish of Bring Me the Horizon and co-written with Stephen Harrison from Fever 333, the track is a headbanger’s dream—complete with crushing riffs, screaming vocals, and an intensity that shakes you to your core. The heavy, face-melting instrumentation grabs your attention, while Poppy’s vocals shift from delicate whispers to spine-tingling screams, all wrapped up in a surreal visual experience.

Metal Roots and Collaborations

We’re no strangers to Poppy’s genre-bending tendencies. Her previous album Zig (2023) hinted at her deeper dive into metal, and collaborations with BAD OMENS on “V.A.N.” and Knocked Loose on the viral hardcore track “Suffocate” further cemented her metal credentials. “They’re All Around Us” takes this momentum to the next level, proving that Poppy’s flirtation with metal is no phase—it’s an essential part of her evolving identity.

For us at 66 the FIX, her work with Knocked Loose was an absolute standout moment. “Suffocate” took over the Spotify Viral 50 USA chart, bringing an unexpected and invigorating collaboration between two distinct worlds. In our magazine’s mission to explore the intersections of music, art, and culture, Poppy’s collaborations perfectly reflect the kind of creativity and boundary-smashing artistry we love to feature.

Poppy’s ability to blend and experiment across genres—from bubblegum pop to metalcore—feels like a perfect metaphor for the dynamic shifts happening in the music industry today. While others may stick to familiar formulas, Poppy has never been afraid to take risks, and that’s why we’re such fans.

Surreal Visuals with a Storybook Twist

The music video for “They’re All Around Us” is directed by Sam Cannon and provides a visual feast that’s just as dark and thrilling as the song itself. Presented in a storybook-like visual style, the video is a series of disjointed, surreal images that keep viewers on edge from beginning to end. Cannon’s direction adds layers to the track’s eerie vibe, amplifying the tension between the song’s dreamlike and chaotic moments. Much like her previous visual work, the video taps into the surrealist chaos we’ve come to expect from Poppy’s artistry. It’s almost like a fever dream you can’t escape—perfectly aligned with her metal sound.

At 66 the FIX, we admire artists who take risks visually as much as they do musically. Poppy’s evolution from her early days on YouTube, where she first gained fame with unsettling, minimalist performance art, to her current role as a metal queen, is a testament to her willingness to push herself and redefine what’s possible. Our previous article on her journey, “Unraveling the Enigma of Poppy: From Digital Darling to Musical Maven,” explores this trajectory in detail, showing how each phase of her career has been more surprising than the last.

A Shoutout to Collaboration

As much as “They’re All Around Us” feels like a statement from Poppy herself, the track wouldn’t be what it is without her powerhouse collaborators. Jordan Fish, known for his innovative production work with Bring Me the Horizon, plays a key role in crafting the song’s dense, wall-of-sound atmosphere. Fish has a reputation for merging electronic elements with heavy metal in innovative ways, and this collaboration with Poppy is no exception. His signature touch is all over the song, from the bone-rattling production to the intricate layers of sound that build to a massive crescendo.

Stephen Harrison, co-writer and guitarist for Fever 333, also brings his raw energy to the track. His influence is felt most in the guitar work, which oscillates between melodic leads and heavy, distorted riffs. The collaboration with these two heavyweights only strengthens Poppy’s position in the metal scene, solidifying her not just as a solo force, but as an artist who thrives in creative partnerships.

In fact, we at 66 the FIX were lucky enough to witness Poppy live earlier this year when she opened for 30 Seconds to Mars alongside AFI at Talking Stick Arena in Phoenix. That night, she brought the same blend of intensity and innovation that we see in this latest release. In case you missed it, check out our full review of that unforgettable night here. It’s a great read for anyone who wants to see how Poppy commands the stage with the same ferocity she brings to the studio.

“Negative Spaces” and What’s Next for Poppy

With Negative Spaces, Poppy’s highly anticipated follow-up to Zig, set for release in November 2024, “They’re All Around Us” serves as a thrilling taste of what’s to come. While details about the album remain under wraps, if this single is any indication, we’re in for something truly groundbreaking. Poppy has never been one to repeat herself, and each album has pushed her sound into new, uncharted territories.

Here at 66 the FIX, we believe Poppy’s upcoming album will be another leap forward in a career defined by unexpected turns and sonic experiments. Whether she’s collaborating with metal giants like Knocked Loose or exploring new production techniques with Jordan Fish, Poppy is always evolving—and we can’t wait to see where she goes next.

Final Thoughts: Why We Love Poppy

So, why do we at 66 the FIX love Poppy? It’s simple: she embodies everything we stand for as a magazine. She’s fearless, creative, and constantly reinventing herself. From her days as a mysterious YouTube sensation to her current role as a subversive queen of metal, Poppy continues to surprise and captivate. Her latest release, “They’re All Around Us,” is a testament to her ability to seamlessly blend genres and make them her own. This track, with its brutal instrumentation, raw vocals, and stunning visuals, encapsulates everything we admire about her.

Poppy, with her bold approach to music and art, exemplifies the kind of innovative spirit that we love to feature here at 66 the FIX. Whether she’s working with the hardest bands in the scene or crafting her own genre-defying tracks, she’s always ahead of the curve. And that’s why we’ll always be in her corner.

Stay tuned to 66 the FIX for more on Poppy’s upcoming album Negative Spaces and our continued coverage of the most innovative artists redefining the boundaries of music, art, and culture.